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Improve Winter Driver Safety for Your Business

Woman's headshot with blurred background By Lara Gibbons February 7, 2019

Categories: Industry Trends Mobile Workforce

Winter Driver Safety and How to Protect Your Business

The time to be mindful about Winter driver safety has come. If you’ve been keeping up with news, then you’ll understand how brutally cold 2019 has been so far. Chicago, for example, reached -23 degrees Fahrenheit: its coldest temperature since 1994. Flights and college classes have been canceled, while hospitals have treated dozens of frostbite patients. The “Polar Vortex” has begun to spread its inclement weather throughout the Northeast too. Much of New England has been hit with single-digit temperatures and fierce wind chill.

If you’re feeling adventurous and willing to make the most of the situation, you might freeze some eggs or burst some frozen bubbles. But chances are, despite inclement weather, you’ve got to get out on the open road. Let’s dive into why Winter driver safety is so crucial and how to protect your mobile workers during this time of year.

Icy Roads Lead to Dangerous Conditions

When temperatures are this cold, well, you know what happens. Most roads freeze, which means driving conditions are far from safe. Statistics show that during icy road conditions, there are 1,836 deaths, 136,309 injuries and 536,731 crashes annually. Even more alarming? The average icy road fatality count is 3.6 times the total deaths from all other weather hazards combined. If you’ve got a long drive ahead, be sure to give yourself plenty of extra time for the trip and be sure to increase your following distance. In inclement weather, it is imperative to stay alert, mind your speed, drive defensively and avoid distractions.

Protect Your Business and Mobile Workers

It’s dangerous enough for any driver this time of year, but road conditions increase risk for those who drive all day for work. If your business has a mobile workforce, how will you ensure your employees stay safe? How will you arm them with the proper tools to protect themselves when road conditions are unfavorable?

We’ve done the research and found that 40% of vehicle accidents are work-related and 53% of vehicle accidents cause employees to miss work. Never mind amplifying that by the increased possibility of an accident during the winter’s inclement weather. With Motus Driver Safety Solutions, we help companies keep their mobile workers safe on the road and reduce collision rates by 35%. Motor Vehicle Record checks help you identify your high-risk drivers, while safety training improves awareness while driving. In addition, insurance verification helps you confirm if your employees are compliant with vehicle insurance policies.

Interested in learning more about how Motus Driver Safety Solutions could keep your business safe during the winter? Contact us today.

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