Increasing Mobile Workforce Productivity

Over the past decade, advancements in technology have transformed the way all of us work. They have made staying connected easier, have changed the landscape of remote work, and have made many of our tasks less time consuming. For many, however, the introduction of too much technology can actually inhibit productivity.

Mobile employees who drive for business, those whose office is their car, have a unique set of demands placed on them as they travel from location to location. They are tasked with tracking where they were, when they were there, what they did, who they met with, and any costs associated with that business trip. Each of these tasks takes time away from the mobile employee’s core job functions, many of which are revenue generating.

Corporate leadership is not oblivious to these administrative burdens. Many companies make significant investments in mobile smart devices and applications to help alleviate these burdens. Employees in these organizations are often equipped with an arsenal of tools to automate mileage capture, report on time and activity, submit general expenses, and manage general sales processes, to name a few. Leadership makes these investments with the best intentions: to automate manual tasks, improve productivity/profitability, and reduce risk. But, all too often, they end up making the mobile worker’s life more challenging and confusing.

Let’s take a look at Allison, for example – a pharmaceutical Sales Rep who starts each day at home and travels from physician’s office to physician’s office to market her company’s products. Between each stop, she records her business mileage, enters notes from the meeting into her CRM, sets up a follow-up visit, maps the best route to take to her next meeting, and submits an expense receipt for the lunch she had catered. Allison’s employer has provided her with applications to make each of these tasks easy on her smart device. Individually, each of these tools help Allison streamline the task at hand. But, when multiple tasks need to be completed, these tools represent a series of disparate access points, each with different login credentials and which require much of the same information to be re-entered. On average, Allison spends between 10 and 15 minutes after each meeting fulfilling these administrative obligations. Over the course of a year, how many more appointments could she go to in that amount of time?

Every business is different. The number of appointments and the financial impact will vary, but Allison’s story accentuates the inefficiencies that exist for so many mobile employees. In fact, Docurated’s State of Sales Productivity 2015 study found that Sales Reps spend 20% of their time on CRM, reporting, and other administrative tasks and only 33% of their time selling.

Motus believes that technology should be harnessed to make work life better. By integrating with solutions like Oracle, Salesforce, and Concur (to name a few) our technology platform eliminates disparate access points and streamlines administrative tasks. On the Motus platform, Allison’s mileage is automatically calculated using the GPS capabilities of her mobile device. Each stop is associated with the appropriate account, contact, or lead in her CRM, and she is prompted to enter notes about the appointment. Prior to clicking “submit”, she attaches a picture of her lunch receipt to be automatically sent to her T&E system. A process which previously took at least 10 minutes now takes less than 5.

Time is a commodity, and people value it in many different ways. Allison chooses to use that extra time for an additional appointment each month. I choose to spend it with family. What would you choose to do?

Learn More About Productivity

The Author

Todd Gebski

Charged with informing the way existing customers and potential clients think about mobile workforce management—or maybe even understanding what it is—Todd oversees how the Motus brand is received in the marketplace. With more than 15 years experience in marketing and eCommerce, Todd has a firm understanding of the marketing mix needed for success.

Read more by Todd Gebski

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