Background
D.G. Yuengling & Son set out to evaluate a more cost-effective mileage reimbursement provider, one with a best-in-class mileage tracking app capable of increasing productivity for regionally based sales reps. Their previous provider’s GPS tracking was unreliable, created extra administrative work, and caused frustration for the field. Yuengling needed a complete, accurate solution that sales reps would trust and adopt quickly.
Challenges
Yuengling’s previous mileage tracking app caused multiple issues:
- Inaccurate GPS tracking that forced reps to manually edit mileage
- Poor reliability that disrupted daily workflows
- Administrative burden that reduced time available for selling
- Concerns about change management, since reps were used to the old tool
The sales organization needed confidence that a new solution would be accurate, easy to use, and would reduce, rather than add to, their workload.
So what?
Inaccurate tools hindered productivity and created unnecessary admin time for a revenue-driving team.
Objectives
Yuengling sought a mileage solution that would:
- Enable reps to spend more time selling, not correcting mileage
- Deliver pinpoint GPS accuracy and reliable mileage capture
- Integrate seamlessly with Concur
- Be easy for reps to adopt with minimal disruption
The Motus Solution
Motus provided Yuengling with an accurate, user-friendly mileage tracking app that integrates directly with Concur. The Motus App delivered more reliable GPS tracking than the previous vendor and gave managers improved visibility into field activity.
Stephen Crowley, Controller at Yuengling, highlighted two areas of impact:
- Productivity: “Motus has enabled the sales team to focus on selling rather than entering mileage manually… The tool is working as designed – our employees are out selling beer and not doing clerical work.”
- Visibility Concur integration created a more automated, accountable procure-to-pay process with better insights into sales travel.
The Motus team supported Yuengling throughout implementation and rollout, ensuring a smooth transition for reps.
The Results
Yuengling saw rapid adoption and measurable improvements across productivity and accuracy:
- 92% of surveyed users saved significant time or eliminated manual processes
- 86% said the Motus App captures mileage with pinpoint accuracy
- Increased management visibility into sales travel and field activity
- Streamlined procure-to-pay experience, thanks to Concur integration
- Improved employee satisfaction, with reps spending more time selling and less time on clerical work
Conclusion
By partnering with Motus, Yuengling gave its sales organization a modern, accurate, and easy-to-use mileage tracking solution. The result: more productive reps, better field visibility, fewer manual corrections, and a smoother reimbursement process that keeps the team focused on selling, not paperwork.
