Distracted Driving and Your Company
Distractions come in all shapes and sizes. Wind on the back of your neck can break your attention, though not as violently as a giant pitcher of flavored drink mix smashing through your wall. Regardless of how they arrive, distractions have the same affect, pulling your attention away from where it was. That can be an inconvenience when you’re in the middle of a meeting and someone just asked for your input, or you’re trying to read through a riveting blog post that may impact your vehicle program. But if you’re doing something that requires your complete attention? Like driving a vehicle? Distracted driving can have a major impact on your life and the lives of those around you.
If your company has a mobile workforce, that impact extends from personal life to the business world. Especially after the insights provided by the Motus 2018 Distracted Driving Report.
What is the Motus 2018 Distracted Driving Report?
The Motus 2018 Distracted Driving Report is a report that points to a disturbing trend in vehicle-related accidents. This report contains insights into the increasing number of distracted driving accidents, how much those accidents are costing employers and the biggest source of distraction.
What is the biggest source of distraction?
It should come as no surprise that cell phones are the main culprits in distracted driving accidents. If you have a cellphone, there’s a fair chance you’ve caught yourself looking at your phone while behind the wheel. And you wouldn’t be the only one. The increase in smart phone ownership in the past five years aligns with the increase in serious accidents.
What does this mean for my mobile workforce?
An important figure from an AAA Foundation study on distracted driving stated that people using their phones while driving are two to eight times more likely to be in an accident when compared with those who drive without distraction. This number may be alarming, but even more alarming is the fact that phone use is at its highest between 2:00 p.m. and 4:00 p.m. And let’s not forget that mobile workers drive a whole lot more than the average American.
Does this mean that every one of your employees is looking at their phones while driving? No. Does this mean that every driver that does look at their phone is going to get in an accident? No. It does mean that some of your mobile workers do use their phones while driving and that may result in an accident. The repercussions of such an incident vary by vehicle program, but the report found that distracted driving-related crashes cost employers $4,400 per grey fleet mobile worker each year. What’s a grey fleet? It’s a term used to define a business vehicle program in which mobile workers drive their personal vehicles for business purposes. Those costs include property damage, medical expenses, liability costs, legal expenses and lost productivity. With a company car program, these costs could be much higher.
What can I do about the impact of distracted driving?
We can all agree, removing your mobile worker’s phone from the equation would prove difficult. Instead of resorting to such extreme measures, companies should expand the safety tools available to mobile workers. While Motor Vehicle Record checks (MVRs) are a step in the right direction to keeping your mobile workforce and other drivers on the road safe, they might not be a proactive enough approach. Employers can act to help mobile workers develop the skills they need to drive safely and avoid crashes. Take this opportunity to explore the safety options Motus has to offer. Or read the report in full to find out how proactive assessments and safety training could reduce your business’s collision rate by an average of 35%.