Key Takeaways From Google I/O 2018

A few weeks back I had the pleasure of attending Google I/O: a developer festival in Mountain View, CA that “brings together developers from around the globe annually for talks, hands-on learning with Google experts and a first look at Google’s latest developer products.” The conference gave me a first-hand glimpse into how Google is revolutionizing our world with innovative technology. As I boarded my plane back to Boston, I couldn’t help but think of how well Motus plays into this equation. We have such a tremendous opportunity to continue making work life better for mobile workers and their managers in the near future. Based on what I learned at Google I/O, I truly believe we’ll be able to disrupt the market and do some really cool things in the following areas:

Artificial Intelligence and Machine Learning

In the coming years, Artificial Intelligence (AI) and Machine Learning (ML) will play a greater role (and in a quicker timeframe) than autonomy, although the two are closely related. AI will become a utility that will be available on-demand. In other words, cars won’t have their own local instance of AI, but will rather connect to a service in the cloud. This will eventually help coordinate vehicles (traffic alleviation, etc.) and create a collective intelligence that will benefit everyone. For example, the AI cloud could mitigate vehicle damage by picking up on a defect a lot sooner than the manufacturer could.

Where will Motus fit in?

Although it could take some time, Motus can take advantage of the advances in AI/ML for things like route optimization and predictive maintenance.


Waymo, formerly the Google self-driving car project, will obviously be something we’ll need to keep an eye on. As I’ve mentioned before, autonomous vehicles are still a long way off and will have to coexist with human drivers for a long, long time. Of course, there’s a fair share of technical and ethical hurdles to overcome, but perhaps just as important to consider are the social contracts between drivers on the road; things like obeying the speed limit or a nod from another driver letting you know it’s OK to merge (or that it isn’t). These daily occurrences and reactions are a part of human nature, so the notion of autonomous driving is going to take some getting used to for all of us.

Where will Motus fit in?

At some point, Motus will be involved with autonomous vehicles when the time is right.

Augmented/Virtual Reality

Augmented and Virtual Reality (AR/VR) is also another hot topic. Currently, it’s pretty much relegated to novelties and gaming but in the coming years, it’s sure to play a huge role in driver safety. In the future, we’ll be able to train and asses drivers in a virtual world that’s approaching reality (large equipment/trucking is already doing this). Vehicles will also come with a Head Up Display (HUD) technology standard (or at least as an affordable option) that will produce a much safer driving environment.

Where will Motus fit in?

Motus can take advantage of these advances by providing more comprehensive, effective driver safety offerings and integrating HUD and voice recognition into our product.

Home/Vehicle Integration

Integration between smart speakers and vehicle operating systems is already happening. Products like the Amazon Echo or Google Home (not to mention Siri or Google Assistant) will link directly to a vehicle (or vehicles) to provide everything from remote start/entry to diagnostics.

Where will Motus fit in?

Like AI/ML, Motus will eventually seize the opportunity to link our products into this solution for an easier user experience (“Alexa, submit my May mileage” would get info from the automobile and submit mileage automatically). How cool would that be?

Other potential announcements we could take advantage of are:

  • Google Lens for capturing documents (insurance declarations, Motor Vehicle Record checks etc.)
  • Google Maps/AR integrations
  • Google Assistant voice command integration with Android Auto

After attending Google I/O, I know one thing: the future for us is bright. It’s clear that Motus has a great opportunity to positively impact the way that mobile workers go about their days on the road. The rate at which the automotive industry is accelerating is impressive, and we at Motus hope to be at the forefront of these technological advancements. We’ve always strived to make work life better for the mobile workforce, and now, the sky’s the limit.

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The Author

John Petrucelli

John’s trademark style is executing disruptive ideas without disrupting the organization. He leverages his teams curiosity and mobile expertise to bring innovative solutions to the mobile workforce management marketplace.

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